AMD recently reported its fourth-quarter earnings, revealing a strong revenue of $7.7 billion and a 51% profit margin, up from $6.2 billion and 47% a year ago. While the data center division shone with $3.9 billion in sales, the gaming sector faced challenges, with earnings dropping 59% to $563 million. CEO Lisa Su attributed this decline to sluggish sales of dedicated graphics cards and semi-custom chips for consoles.
The new Radeon RX 9000-series, expected to launch in early March, aims to revitalize AMD’s gaming division. Su stated the RX 9070 and 9070 XT would target mainstream gamers, potentially bringing “high-quality gaming” to a broader audience. However, these GPUs will likely rely on upscaling technologies like Fidelity Super Resolution to achieve playable frame rates at 4K resolutions.
With the RX 9000-series positioned alongside Nvidia’s offerings, AMD is betting on a comeback in the competitive GPU market. Will this be the breakthrough they need? Only time will tell! ⏳✨
