The Entertainment Software Association (ESA) is launching a new gaming event called iicon, short for the “interactive innovation conference.” However, it lacks the catchy appeal of E3 and may not capture the hearts of gaming fans in the same way.
On a positive note, major players in the industry, including Sony, Nintendo, Microsoft, and more, have already signed on for this new initiative. But the event’s promotional language focusing on “visionaries” and “innovators” suggests a corporate focus rather than the excitement of game reveals.
Set for April 2026, iicon seems poised to emphasize brand synergy over the thrilling surprises that defined E3’s glory days. Meanwhile, consumer gaming events like Geoff Keighley’s Summer Game Fest and Game Awards continue to thrive, already announcing their 2025 dates.
