Meta’s collaboration with EssilorLuxottica on Ray-Ban smart glasses is making waves, with 2 million pairs sold since their launch in October 2023! CEO Francesco Milleri announced during the company’s FY2024 financial results call that they plan to ramp up production to 10 million units per year by the end of 2026.
Milleri emphasized that smart glasses could become the primary digital platform for daily needs, hinting at a long-term partnership with Meta that extends to third-party brands. ️ Meta is already exploring Oakley-branded glasses, as part of their expansive vision.
Additionally, Milleri teased future features supported by AI and potential subscription services, as the technology continues to evolve. While some features, like live translation, are still being refined, the glasses have been hailed as a significant turning point in wearables.
Meta is investing heavily in marketing, even securing two Super Bowl ads to boost visibility. As they target ambitious sales goals, the competition with tech giants like Samsung and Apple remains fierce. Stay tuned for more updates on Meta’s upcoming display glasses, set to launch in 2025! ✨
