Nintendo has provided insights into how the fluctuating international money market may impact the pricing of its upcoming Switch 2 console. During a recent investor Q&A, President Shintaro Furukawa highlighted that the current exchange rate and inflation are crucial factors in determining the device’s launch price.
Since the original Switch debuted in 2017, the yen has weakened significantly. Back then, 1 USD exchanged for around 114 yen, but now it stands at over 152 yen. As a result, the Japanese price of 29,980 yen for the Switch is now equivalent to approximately $196, a stark contrast to the $299 price in the United States. This shift means that while Japanese customers are paying less in real terms, Nintendo is earning more from U.S. sales.
If Nintendo aims to launch the Switch 2 at a price comparable to the original, adjusted for inflation, we could see a price point around $399. As fans eagerly await more details, the pricing strategy will likely consider these complex market dynamics. ✨
